Publications

Rodrigo S. Dias, Stephen A. Spiller, Gavan J. Fitzsimons (2023). Understanding effect sizes in consumer psychology. Marketing Letters, Forthcoming.

Holly S. Howe, Lingrui Zhou, Rodrigo S. Dias, Gavan J. Fitzsimons (2023). Aha over Haha: Brands benefit more from being clever than from being funny. Journal of Consumer Psychology, 33(1), 107-114.

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Rodrigo S. Dias, Eesha Sharma, Gavan J. Fitzsimons (2022). Spending and Happiness: The Role of Perceived Financial Constraints. Journal of Consumer Research, 49(3), 373-388.

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Julia Von Schuckmann, Lucia S. G. Barros, Rodrigo S. Dias, Eduardo B. Andrade (2018). From Slum Tourism to Smiley Selfies: The Role of Social Identity Strength in the Consumption of Morally Ambiguous Experiences. Journal of Consumer Psychology, 28(2), 192-210.

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